Advertisement

v  Marking scheme (format – 1 , content –2 , Expression-2 )

v  Types-

a)      Classified advertisement

b)      General advertisement

v  Some of the classified advertisement are:

a)      Situation vacant

b)      Situation wanted

c)       Matrimonial

d)      Lost & Found

e)      For sale and purchase of property / vehicle / house hold goods etc.

f)       To Let

g)      Missing persons / pet animal

h)      Travel and Tours

v  Main characteristic of classified advertisement

a)      Categorized into column according to different classes.

b)      Space, more economical

c)       Written in short phrases and words

d)      Language simple and concise

v  Model classified advertisements and essential details:-

v  Situation vacant

·         Begin with ‘wanted’ or ‘Required’

·         Name of the company, post and no of vacancies

·         Age and sex of the candidate

·         Qualification and experience

·         Other details

·         Pay scale and perks

·         Mode of applying

·         Contact address and phone no.

Situation Vacant Wanted a smart, confident PA/Stenographer for a leading export house. Qualification graduate, age 25-30 yrs, typing speed 40 w.p.m. Preference to those who can handle computer. Salary negotiable. Apply with complete Bio-data upto 15-12-2006 to Secretary, Orient Export House, M. H. Nagar, Chennai – 670001

Situation Wanted  A first class B Tech civil Engineer from Calicut university seeks a job in or around cochin. Presently working with a private firm in Calicut. Salary expected 25000. Please contact. Rajesh Kumar – Shastri Nivas- Kannur (Dt.) Phone 0497 - 2786003

v  Matrimonial

·         Mention groom / bridge groom

·         height, age, caste, religion, complexion, educational qualifications

·         Phone number / post box no. and name of news paper.

Bridegroom Wanted Alliance invited for Ramgarhia, Sikh Girl 29/165, M. A. English, tall, fair & beautiful. Caste no bar. Send recent photo & biodata. Ph. 0497 – 2788330. Box No. 1015 – B Indian Express COCHIN – 650337

v  Lost and Found

·         Begin with ‘lost ’  or ‘found’

·         Specify item

·         Brief physical description.

·         When / where lost or found.

·         Reward if any

·         Contact address and phone no.

Lost and Found Lost a black coloured VIP suitcase model no 555, 38 x 30 contain important documents related marketing, left in bus no. DL-p 6778 on Delhi to Jaipur route on 10thy November 2006. Kindly contact Purmal Singh Ph No. 9419284539

   For sale

·         with for sale/purchase etc

·         Type of accommodation / vehicle /article / household items.

·         Brief physical description

·         Contact address & phone number.

Car for Sale For sale Maruti 800 DX, 2000, white, sparingly used, scratch less, self driven, stereo-fitted, beautiful upholstery, excellent condition, no expense, rate Negotiable. Contact Amit Sharma , 25677900

v  To Let

·         Begin with ‘wanted’ or ‘Available’

·         Type of accommodation

·         Brief description

·         Rent expected

·         Contact address & phone no.

To Let Available on rent Anand Vihar Colony First Floor 2/3 bedroom, well furnished and ventilated, facing Park, car Parking, walking distance from main market. Reasonable rent. Contact. H. R. Meena 1A /23, Anand Vihar 278810017

v  Missing person/pet animals

·         being with ‘missing’

·         brief physical description;

·         four person- name, age, height complexion, built, clothes and other identifying features

·         for pet-name, age, colour of  fur and other identifying feature

·         since when/ from where missing

·         Reward

·         Contain address and phone no.

Missing Person Missing a boy, Santosh Kumar, 15 years, 5’5”, fair slim built wearing black t-shirt and white paints, since 10-11-2006 from Kota railway station. Finder will be duly rewarded. Inform Kota police station phone no. 0744-220010 or A.K. Sharma H.B road Kota phone no. 0744-220007

v  Travels and Tours

·         Being with’ package available’ etc

·         Name of travel agency

·         Destination and duration

·         Details of package-food/ boarding/lodging/sightseeing etc

·         Cost and discount if any.

·         Contact address and phone no.

Travel and Tours  Attractive package available for Manali and Ooty, 5 nights/4 days, breakfast and dinner, stay at 5 star hotels, sight-seeing included. Rs 10000 per head. Special discount for booking till 10th November 2006. Contact blue star travel and tours. Chennai.  044-288000555

v  Commercial advertisement

v  Main characteristics:

·         Designed for commercial purpose

·         More space, more expensive in terms of the advertising cost.

·         Visually attractive with catchy slogans/ with expression and pictures or sketches

·         Varying font size or shape

·         Language; colourful and lucid..

·         Proportionate spacing with appealing overall arrangement

v  Essential details:

·         Name of the company/ institute/organizers etc

·         Detail regarding products/event/ educational course etc

·         Special offer or discount if any

·         Address of the company/institute/organizer etc

v  Example:

SALE        Hurry !  Up to 50% discount Shoes & slippers Rush----------------------today TATA FOOTWEAR                                GLORY Market- JAIPUR